Sonoma County Wineries Have Mixed Feelings On Wine Improvement District Plan episode artwork

EPISODE · Aug 19, 2025 · 10 MIN

Sonoma County Wineries Have Mixed Feelings On Wine Improvement District Plan

from KQED's The California Report · host KQED

In Sonoma County, leaders in the wine industry are floating the idea of a Wine Improvement District. Under the proposed plan, consumers would pay 1 to 2 percent more for tasting room visits, wine club memberships within California, and every bottle purchased at a local winery. Supporters say the plan would provide much-needed collective marketing dollars to boost the industry, but many Sonoma County winery owners are not thrilled with the idea. Reporter: Tina Caputo In Sacramento, Democrats are moving quickly on a sweeping redistricting plan. And Republicans are pushing back. California Democrats formally introduced legislation on Monday to establish a new congressional map and bypass the state’s independent redistricting rules. Reporter: Laura Fitzgerald, CapRadio Learn more about your ad choices. Visit megaphone.fm/adchoices

In Sonoma County, leaders in the wine industry are floating the idea of a Wine Improvement District. Under the proposed plan, consumers would pay 1 to 2 percent more for tasting room visits, wine club memberships within California, and every bottle purchased at a local winery. Supporters say the plan would provide much-needed collective marketing dollars to boost the industry, but many Sonoma County winery owners are not thrilled with the idea. Reporter: Tina Caputo In Sacramento, Democrats are moving quickly on a sweeping redistricting plan. And Republicans are pushing back. California Democrats formally introduced legislation on Monday to establish a new congressional map and bypass the state’s independent redistricting rules. Reporter: Laura Fitzgerald, CapRadio Learn more about your ad choices. Visit megaphone.fm/adchoices

NOW PLAYING

Sonoma County Wineries Have Mixed Feelings On Wine Improvement District Plan

0:00 10:38

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of KQED's The California Report?

This episode is 10 minutes long.

When was this KQED's The California Report episode published?

This episode was published on August 19, 2025.

What is this episode about?

In Sonoma County, leaders in the wine industry are floating the idea of a Wine Improvement District. Under the proposed plan, consumers would pay 1 to 2 percent more for tasting room visits, wine club memberships within California, and every bottle...

Can I download this KQED's The California Report episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!