Sony buys cloud-based gaming service Gaikai

Sony has purchased Gaikai, a cloud based gaming service allowing users to play PC and console games via the cloud. Giedrius Daujotas, toys and games industry analyst at Euromonitor, believes Sony will take advantage of Gaikai by putting it to use via the Playstation console, allowing gamers to download trial versions of certain video games. Other applications include television hardware, where Gaikai could provide streaming content directly to a television set.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.