SONY Walkman and The Day The Music Died

Send us Fan MailHow did Sony—the company that revolutionized portable music with the Walkman—lose its market dominance to Apple, a computer company with no prior experience in the music industry? In this episode, I examine how fear transformed Sony's innovative culture into siloed kingdoms that sabotaged their own digital music future.Timeline:·       1979: Sony launches the Walkman, selling over 100 million units worldwide·       1999: Sony engineers develop a working prototype for a digital music player (2 years before iPod)·       2000: Internal meeting where divisions clash over the digital music player·       2001: Apple releases the iPod with "1000 songs in your pocket"·       2003: Apple launches iTunes Music Store·       2007: Sony's Connect Music Store shuts down·       2007: Apple launches iPhone, effectively cannibalizing its own iPodKey Points:·       Sony had all the necessary resources to dominate digital music: engineering talent, brand recognition, music catalog, and global distribution·       Internal fear of cannibalizing CD sales led to crippling restrictions on their digital music player·       Sony's insistence on proprietary ATRAC format instead of supporting MP3s limited their appeal·       How Sony's music division sabotaged their electronics division's innovations with excessive DRM·       Between 2000-2008, Sony's innovation proposals dropped by 83%·       Steve Jobs' philosophy: "If you don't cannibalize yourself, someone else will"Quotes:·       "While Sony battled internally, Steve Jobs stood up on a stage and introduced the sleek and simple-to-use iPod."·       "We spent more time discussing what users couldn't do than what they could do." - Former Sony Connect Manager·       "We had the technology, the expertise, and the brand. What we didn't have was the courage to disrupt ourselves." - Sony EngineerFurther Reading:·       Visit fear-incorporated.com for more case studies and resources·       Howard Stringer's "Sony United" initiative (2006)·       Sony's 2009 major reorganization to break down silosConnect with Taras:•       Website: fear-incorporated.com·       LinkedIn: taraswayner·       Instagram: @fear_incorporated·       Email: [email protected]