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Sonya Bradley: Building a DEI-focused DMO

Episode 97 of the DMOU: Destination Marketing Organization University podcast, hosted by dmou, titled "Sonya Bradley: Building a DEI-focused DMO" was published on August 22, 2022 and runs 25 minutes.

August 22, 2022 ·25m · DMOU: Destination Marketing Organization University

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Sonya Bradley was the CMO for Visit Sacramento...about as high on the Org Chart as one can get in a DMO without being CEO. But then, she was offered the opportunity to transition to lead the organization's efforts in Diversity, Equity and Inclusion. In this fascinating conversation, Bill and Sonya discuss the process of building a culture of DEI both internally and throughout a community. Plus...a Bonus Round story with which so many of us can identify.

Sonya Bradley was the CMO for Visit Sacramento...about as high on the Org Chart as one can get in a DMO without being CEO. But then, she was offered the opportunity to transition to lead the organization's efforts in Diversity, Equity and Inclusion. In this fascinating conversation, Bill and Sonya discuss the process of building a culture of DEI both internally and throughout a community. Plus...a Bonus Round story with which so many of us can identify.

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