EPISODE · May 29, 2025 · 1H 6M
Sonya Locke: The CEO Who Collects People Like Cookies and Builds Empires | Staffing Series
from The Inspired Stories Podcast · host Anthony Codispoti
🎙️ From Adversity to Innovation: Sonya Locke's Vision for Workforce ExcellenceIn this compelling episode, Sonya Locke, CEO of EDS Service Solutions, shares her extraordinary journey from surviving a tumultuous divorce and business crisis to building a $50 million staffing powerhouse with zero sales team. Through transparent leadership, proprietary technology, and a passion for people, Sonya demonstrates how collecting diverse perspectives and embracing different "cookie types" creates unstoppable company culture.✨ Key Insights You'll Learn:How art history prepared her to become a CEO focused on perspectives and innovationThe power of being a "good collector of people" and finding the right seats for talentBuilding a $50 million company without a sales or marketing teamDeveloping proprietary software (Workforce Velocity) that revolutionized staffing efficiencyTurning around a negative EBITDA company in less than one yearManaging 7,000 employees across 151 locations with just two payroll staffUsing AI as a thought partner for CEO-level decision makingThe three pillars of CEO mastery: culture, people, and data🌟 Sonya's Leadership Journey:Took over EDS during contentious divorce while buying out ex-husband/business partnerTransformed toxic company culture through transparency and trustAchieved goal of $50 million in 2.5 years (half the targeted time)Led company through 95% revenue drop during COVID to emerge strongerExperienced 1,189% growth from 2020-2022Named 2023 EY Entrepreneur of the Year SoutheastLaunching new podcast "Spark Sessions" focused on women leadersBuilt technology managing 10,000+ daily data points for workforce optimization👉 Don't miss this masterclass in resilient leadership that proves how transparency, purpose, and innovation can transform both people and profits.🔗 Connect with Sonya Locke:Website: edsservicesolutions.comLinkedIn: Sonya Locke, EDS Service SolutionsPodcast: "Spark Sessions with Sonya Locke" (launching soon)📄 Transcript Available: From Toxicity to Trust: Sonya Locke's Revolutionary Approach to Workforce Management📺 Watch on YouTube: Inspired Stories Podcast by AddBack Benefits Agency🌐 Our Website: The Inspired Stories Podcast📄 Special Thanks to Anthony Codispoti & AddBack Benefits Agency:AddBack Benefits Agency - Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom lineWebsite: addbackbenefits.com#WorkforceInnovation #WomenInBusiness #StaffingSolutions #CompanyCulture #LeadershipTransformation #HRTechnology #OvercomingAdversity #CEOInsights #WorkforceVelocity #InspiredStoriesPodcast
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Sonya Locke: The CEO Who Collects People Like Cookies and Builds Empires | Staffing Series
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