Sony’s Marketing Transformation: Steven Fuld on Strategy & Storytelling

 My guest today is Steven Fuld, the former Senior Vice President, Managing Director of Corporate Marketing at Sony Corporation of America. Steven led U.S. marketing efforts in collaboration with Sony's Tokyo headquarters and operating companies such as PlayStation, Sony Pictures, and Sony Electronics. His leadership spanned brand strategy and communications, enterprise marketing, technology, and loyalty program design. His team defined Sony's brand positioning, managed paid and organic channels, and created compelling content to strengthen market relevance.He spearheaded the development of an enterprise-wide martech stack that unified customer data, enabling deeper insights, predictive modeling, and targeted audience activation. Additionally, he oversaw a cross-company loyalty program, including co-branded credit cards like the Sony Card and PlayStation Card, all designed to drive engagement and sales.Before Sony, Steven was Managing Director at The Kessler Group, specializing in loyalty program design and co-branded credit cards. He also held roles in marketing and finance at Citigroup.He earned a B.A. in Political Science from Emory University. After leaving Sony, Steven took a few months off to recharge and reset. He is now actively pursuing roles that build on his experience leading marketing teams, enabling transitions, and rolling up his sleeves to get involved in the practice of marketing.