Sophie Hurley - The rise & rise of Honest Wolf

from REX · host rova | REX

Dom talks with Sophie Hurley from Honest Wolf about winning a Deloitte 2025 Fast 50 award, the growth trajectory of the brand since the launch of the original wool shopping bag five years ago and plans for the future. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.

Episode metadata supplied by the publisher feed · Published Nov 4, 2025

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Sophie Hurley - The rise & rise of Honest Wolf

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