Sophie Lacoste (Fusalp) : faire grandir une marque patrimoniale sans perdre son identité

Dans ce nouvel épisode de Business Modele, Aurélien Ezvan reçoit Sophie Lacoste Dournel, co-présidente de Fusalp.Elle revient sur la reprise de la marque en 2014, sa transformation, son changement d’échelle, et la manière dont Fusalp conjugue héritage, technicité, style et développement. Il est question d’instinct, de vision, de marque, de désirabilité, mais aussi de ce qu’il faut bâtir dans la durée pour faire évoluer une maison patrimoniale sans la figer. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Jul 7, 2026

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Sophie Lacoste (Fusalp) : faire grandir une marque patrimoniale sans perdre son identité

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