Sora's Rebellion: Artists Revolt Against AI Artwashing

Three hundred beta testers of OpenAI's new video generation algorithm, Sora, rebelled against their NDA after feeling exploited by the company. Their collective action resulted in OpenAI blocking their access to the tool. The author, Enrique Dans, analyzes the situation, highlighting OpenAI's responsibility in fostering this negative outcome, and discusses the broader implications for artists and AI development. He suggests that despite the initial negative reaction, AI tools will eventually become normalized. The article concludes with a call for improved communication and respect between AI companies and creative professionals. This article is also available in English on my Medium page, «A Sora tale«