EPISODE · Jun 6, 2025 · 33 MIN

SOSTAC

from The Cambridge Marketing Podcast · host LightBlueMedia

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning. They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

Episode metadata supplied by the publisher feed · Published Jun 6, 2025

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SOSTAC

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