Sotheby’s – What’s In It for the Rich?

They’ve already got the money, the houses, the jets – so why the fever when the bidding starts? Why the thrill of the gavel? In this Daily London Fix, we step inside Sotheby’s, where wealth turns to theatre and possession becomes performance. From a Strand bookseller’s auction in 1744 to today’s multimillion-pound spectacles, it’s part ritual, part sport, part confession. And – grace notes before the curtain falls – we discover why it’s called Sotheby’s, and why the man bringing down the hammer is, delightfully, named Barker.