Sound Bite: Analysing the Kraft/Mondelez Split

Kraft and Mondelez recently released their first full year results after the historic splitting of Kraft Foods Inc. The results see Kraft recording relatively stagnant growth while Mondelez only grew slightly. However, Mondelez is better positioned to take on the global market, as its portfolio contains products growing faster in emerging markets such as confectionary and biscuits. In order for Kraft to have a similar global position, it should leverage its well-known brand names into newer, faster growing categories. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.