Sound Bite Episode 1: Food Markets Entering the Growing Chinese Market

Euromonitor International is pleased to introduce Sound Bite, a new monthly podcast series discussing food markets worldwide. In this episode, Lamine Lahouasnia, Head of Packaged Food Research and Ildiko Szalai, Senior Food Analyst discuss the Chinese dairy and baby food market. The Chinese market is the main focus for many international food producers as the country currently has no international penetration in many of its food markets. Although China has many regulations and restrictions about foreign players acquiring local brands, companies such as WhiteWave in the US have formed joint ventures as a way to enter the country. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.