Sound Bite: The Implications of Infant Formula Scandals in China

A series of food safety scandals in China began in 2008. As a result of these scares, Chinese parents lost trust in domestic infant milk formula and began purchasing imported and smuggled products instead. To combat this trend, some retailers began offering insurance on purchase to protect consumers against tainted foods and boost sales. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.