Sound Bite: The Potential of Convenience Breakfast Foods

Convenience breakfast foods are on the rise, with product types such as breakfast biscuits, cereal pods, yoghurt pods and breakfast drinks all hitting store shelves as a way for consumers to have breakfast without time constraints. Currently these products are limited to developed markets in North America and the Australasia region but the potential exists for the trend to spread to other countries where single household number is high.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.