Sound Bites! My 1:1 With Westwood One’s Head of Insights Pierre Bouvard

 My guest this week is Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One. He leads their audio active group of media and creative advisory service and works with both national brands and agencies to craft targeting and measurement solutions. Prior to his current role, Pierre was SVP at TiVo Research and Analytics, where he led cross media and measurement engagements for Procter & Gamble and Comcast.