“Sound Business”

Send us Fan MailEP.34: “Sound Business” — On this episode of Unfit For Radio with JAYKERS, JAYKERS sits down with POETICS, a music producer who has gone beyond making beats and built a successful business around his sound.Known for crafting melody-driven hip-hop records and collaborating with established artists across multiple genres, POETICS represents a new generation of producers who understand that talent alone isn’t enough. Success in today’s music industry requires strategy, discipline, consistency, and a deep understanding of the business behind the music.Together, they discuss the habits that keep producers stuck, how the creative process must evolve to achieve long-term growth, and what separates those who plateau from those who continue to scale their careers. POETICS also shares the challenges that tested his journey, how he keeps his sound fresh in an oversaturated market, why he’s earned the nickname “Hook Master,” and where music producers are finding real opportunities to generate income today.Whether you’re an aspiring music producer, beat maker, songwriter, recording artist, audio engineer, or entrepreneur, this episode offers valuable insight into building a sustainable career in the modern music industry while staying true to your creative vision.As always, Unfit For Radio delivers an honest conversation filled with real experiences, practical advice, laughs, and behind-the-scenes stories you won’t hear anywhere else.Visit unfitforradio.buzzsprout.com for more episodes, show information, and ways to support the podcast.Follow @UFRPODCAST on Instagram for behind-the-scenes content, episode clips, announcements, and more.Keywords: podcast, comedy podcast, interview podcast, music producer, music production, hip-hop producer, hip-hop production, beat making, beat producer, songwriting, songwriting podcast, music business, independent artist, recording studio, audio engineering, music industry, producer tips, producer life, entrepreneurship, creative business, artist development, melody, hooks, Hook Master, POETICS, Unfit For Radio with JAYKERS.Support the show