Sound Is the Most Underrated Branding Tool: A Live Sonic Branding Case Study with Karsten Kjems and John Cleworth

Sound is shaping your brand whether you like it or not.In this live Ripple Impact podcast episode, Laura Barber is joined by Karsten Kjems and John Cleworth from Sonic Minds to explore the hidden power of sonic branding and why sound is becoming one of the most important brand assets of our time.And this is not just a conversation.It is a real, live case study.For the first time, Laura reveals The Ripple Impact’s brand new sonic identity and takes you behind the scenes of how it was created from her brand strategy, values, personality, and storytelling mission.They unpack:• Why brands are built through emotion, not visuals alone• How sound drives memory, recall, and trust• Why cheap or mismatched audio quietly destroys credibility• How to turn brand values into a sonic identity step by step• The full creative process behind Ripple Impact’s new sound• Why silence is part of sound• What founders and brand leaders should do nextYou will hear exactly how Ripple Impact translated its human-centred brand strategy into a complete audio system that now powers its podcast, social media, and brand experience.If you care about brand strategy, storytelling, emotional connection, and building brands that truly resonate, this episode is for you.Laura's Profile The Ripple Impact Profile #TheRippleImpact #WaveMakers #Marketing #Branding #SonicBranding #AudioIdentity #BrandStrategy #FounderStories #EmotionalBranding