Sound Of Football 111: What's wrong with chicanery in football?

The chaps return from a brief hiatus to discuss the ethics of cheating, diving and other shenanigans in the modern game. There are fewer things that enrage football fans more than a perfectly executed dive of a deliberate handball or a player feigning injury. But surely cheating is part of the game and there is virtue in hoodwinking the referee into gaining an advantage. After all, it's not like this sort of thing is doing any harm is it? Or is it?