Sound Off #65 - Meta abandons "VR", Netflix builds houses, and more!

Sponsored by Intercard!The term "VR" (virtual reality) may no longer adequately describe the evolving spectrum of immersive out-of-home entertainment experiences. Our industry needs clearer terminology to help customers understand different immersive experiences while major brands across entertainment sectors increasingly invest in location-based entertainment.• Meta abandoning "VR" terminology in favor of "mixed reality" despite billion-dollar investments• Need for better industry terminology beyond just "immersive entertainment"• Consumer video game spending dropping to 2023 levels amid economic challenges• Major IP brands from gaming, toys, movies, fashion, and sports invading location-based entertainment• Netflix House opening 100,000 sq ft entertainment venue in Texas with custom attractions• Raw Thrills releasing Top Gun: Maverick arcade game as Dave & Buster's phases out VR• Cyberpunk 2077 becoming innovative mixed reality arcade game with projection mapping• Amusement Expo 2025 representing transitional period for the industry• Trade associations need to become more inclusive of new entertainment formats• Successful shows require not just booth count but strong attendance and business transactionsJoin us at Amusement Expo in Las Vegas where we'll be recording live from the show floor.Subscribe and visit LBX Collective for more!