SoundsTrue.com: Sophisticated Platform; Educational Products

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "SoundsTrue.com: Sophisticated Platform; Educational Products" was published on May 22, 2014 and runs 14 minutes.

May 22, 2014 ·14m · Ecommerce Conversations

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Summary

Sounds True is a Colorado-based provider of products and services to enable spiritual development. It was founded in the 1980s, and its business model is both interesting and sophisticated. It sells products via wholesale channels. It offers classes and instruction. It publishes a catalog. And it has an ecommerce site with a custom platform that sells both physical and digital products. The manager of this site is Theresa Fox, Sounds True’s managing director – direct and digital, and she join...

Episode Description

Sounds True is a Colorado-based provider of products and services to enable spiritual development. It was founded in the 1980s, and its business model is both interesting and sophisticated. It sells products via wholesale channels. It offers classes and instruction. It publishes a catalog. And it has an ecommerce site with a custom platform that sells both physical and digital products. The manager of this site is Theresa Fox, Sounds True’s managing director – direct and digital, and she joins Practical Ecommerce’s Kerry Murdock.

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