South African Gaming Content Creators & Streamers role in the business of gaming & esports

This is a special short series dissecting the Business of Gaming and Esports in South Africa. Hosted by Sam “Tech Girl” Wright, an esports broadcaster and desk host who was raised in South Africa but now works primarily in Europe on Counter-Strike events, the series targets agencies and business people looking to enter the gaming and esports space in South Africa. It is a unique and developing market littered with potholes - which Sam attempts to showcase and also help your business avoid. This episode’s guest is South African gaming creator and streamer, Thea Booysen, who discusses her journey in the industry and the differences she has noticed between the local and international scenes. She emphasises the importance of making international connections and knowing one’s worth as a creator. Thea also talks about her involvement with Nixuh, an esports organisation, and her goal to empower South African creators and ensure they’re properly compensated. She highlights the need for better education and understanding among local brands and agencies and suggests creating more opportunities and resources for South African gaming creators.