Southeast Asia's Importance in Consumer Foodservice

The region of Southeast Asia - Indonesia, Malaysia, Singapore, Vietnam and Thailand - is sometimes overlooked by consumer foodservice operators, but shouldn't be ignored due to its location. These countries sit in between China and India, two of the most populated areas of the world, accounting for combined foodservice sales of US$100 billion. Foodservice operators can focus on several untapped markets in Southeast Asia by catering to rural areas and expanding on snack offerings.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.