SOW 101 - Marketing and News Jacking with David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media. His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area. David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).