SOW 133 - Beer Business with Julia Herz

Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer. The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation. Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!  There are several international beer events that Herz is involved with. She describes each one's features.  As publisher of CraftBeer.com, Herz talks about her strategy in running and marketing the site.  Visit Craft Beer at www.CraftBeer.com.   Find out more about the Brewers Association at www.brewersassociation.org.