SOW 23: Self Publishing Success with Dan Poynter Author, Publisher & Founder of Para Publishing

Jason Hartman talks with self-publishing guru Dan Poynter who spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and self-published. The orders poured in and he suddenly found he was a publisher himself. In 1973, Dan became interested in a new aviation sport, couldn’t find a book on the subject so he sat down and wrote one. After four months of writing and intense research that took him from coast to coast, he delivered the manuscript to the printer. So far, Hang Gliding has sold over 130,000 copies-a best seller! Continuing to write, Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German. Over the years, Dan has developed a system of writing that makes it all so easy and fun. His books are loaded with facts and figures and contain detailed inside information. They are always up-to-date because he revises them before going back to press. Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. Many of his books sell at the rate of 10-20,000 copies per year, every year. For many years, Dan ran Para Publishing all by himself. In fact, he was often billed as the world’s largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, Dan is in the best position to advise a first time self-publishing author who is on a limited budget. Today, Dan has staff, a number of products and services (books, reports, tapes, disks, seminars, etc.) and a large suite of offices with a 360 view of the mountains and the Pacific Ocean.