SOW 85 - "Trust Me, I'm Lying" with Ryan Holiday

Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets.  Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media. Mark Cuban recently lashed out at Facebook, saying their promoted posts are ridiculous. Ryan analyzes whether Facebook really improves a company's brand. Find out more about Ryan Holiday at www.ryanholiday.net.