SOW 90 - Simple:Conquering the Crisis of Complexity with Alan Siegal

Jason talks with Alan Siegal, who is the author of the book Simple. They discuss about the ways people and companies need to make things more simple. Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results. This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.