SOW 93 - SEO Branding with Mike Salvaggio

Mike Salvaggio is the CEO of SEO Brand. He joins the how to discuss how important social media is to a campaign. Salvaggio has been a leader in the internet marketing and development industry since 2000. In 2002, he organized and wrote a FICO credit score repair eBook that quickly sold over 50,000 copies and transitioned into his next endeavor, Net Direct, a global fulfillment consulting firm. While operating Net Direct out of his home and a nearby office, Salvaggio was recruited to turnaround Caiman and DVD Legacy, two of the biggest marketplace traders on Amazon.com and many different domestic and international online marketplaces. After doubling the gross profit in less than 1 year, the company was sold to a private equity firm primarily based upon the huge success of the search marketing and search engine optimization efforts he designed and employed.   Salvaggio started SEO Brand, a full service software development and online services company specializing in application development, pay per click advertising, and search engine optimization in 2002 with his partner Michael Abitbol. With his extensive experience, Salvaggio continues to bring new concepts and creative strategies to the industry. Throughout his career, Salvaggio has held positions with leading corporations including Sunoco, Staples and Mail Services Incorporated. Salvaggio holds a degree from the University of Pennsylvania's prestigious Wharton School of Business and is currently pursuing a Master of Science in Organization Dynamics at The University of Pennsylvania. In his free time, he enjoys spending time with his wife and two children, as well as playing basketball and video games, and watching movies.  Visit SEO Brand at www.seobrand.com.