SPA Girls Podcast – EP307 – Step Up Your Marketing Strategy with Roseanne Cheng (Pt 2)

We’re delighted to welcome back Roseanne Cheng of Evergreen Authors to the SPA for this special two-part interview. In this episode we follow on from Roseanne’s approach outlined in EP306 (go listen if you haven’t already!) This is another power-packed show with tips that blew our minds! We cover:Pinterest marketing secrets for authorsWhy doing Less is betterHow to create your own marketing plan around what brings you joyThe “bumper sticker test”Tough truths: Every bestselling author is marketing their books and whyMaking conscious decisions about social media and what you can let go Your author platform and the two vital ingredients every author needs: a website (basic is fine) and a newsletter/email listHow amazon ads work with your marketing strategy – and it’s not just about building your salesWhy data is your secret weapon And finally, we also discuss how everything, including your book, has a sales cycle. About RoseanneRoseanne Cheng is the author of five books including The Evergreen Author: Master the Art of Book Marketing. She worked in publishing as a marketing director in Minneapolis for four years before founding Evergreen Authors, the first of its kind school teaching authors how to create a career as writers. You can find Roseanne at: https://www.evergreenauthors.com/