SPA Girls Podcast – EP353 – Book Launch Strategy

SPA Girl Wendy Vella has been self-publishing successfully since 2013 in Historical Romance and Contemporary Romance. Her romances are loved by a huge global audience who appreciate her trademark wit, strong family depiction, unique settings, and swoon-worthy heroes. Today, Wendy is a USA Today Bestseller and consistent Amazon bestseller, with 50 books published, and close to 3 million copies sold worldwide. Wendy has seen it all, and tried it all, self-publishing wise! We grill her on how she launched her most recent book, Defending Danger, and what strategies and tactics she uses to build buzz around her launch, reach existing and new readers and stay sane in the process! Topics covered include running pre-orders, why publishing print books before ebooks makes sense, wrangling an ARC team, paid and free advertising and promotion and harnessing Bookbub and Goodreads exposure. Whether you’re launching your first or your thirty-first book, this episode has something for you! About Wendy Vella: Wendy Vella is a USA Today bestselling author of contemporary and historical romances that have sold more than two million copies worldwide. Known for compelling and uplifting stories laced with witty humor, sensuality and intrigue, Wendy has hit the bestseller ranks many times with reader favorites, the Langley Sister series, Sinclair & Raven series and The Deville Brothers series.​An incurable romantic, Wendy found writing romance a natural fit. When her children were small, she would find writing time in the early hours of the morning, sitting quietly with her grandfather’s old typewriter while the family slept. These works, however, she says, will never see the light of day! Wendy joined Romance Writers of New Zealand and started honing her craft, and after years of contests and conferences, she was finally ready to publish her first book in 2013. Born and raised in a rural area in the North Island of New Zealand, she shares her life with one adorable husband, two delightful adult children and their partners, four delicious grandchildren, and too many cantankerous farm animals. Wendy also writes small town contemporary romances under the name Lani Blake. Find her at: wendyvella.com and laniblake.com