SPA Girls Podcast – EP387 – TikTok For Authors With Brighton Walsh

Do it the easy way! Award-winning USA Today and Wall Street Journal bestselling author Brighton Walsh spent a decade as a professional photographer before taking her storytelling in a different direction and reconnecting with her first love—writing.  After getting a publishing deal, Brighton went on to become a hybrid author and is now mainly indie. She started on TikTok in January 2022 and used mainly page flips back then which went viral immediately. She has since developed her own brand of TIKTOK-ing which continues to impress. Today she brings you plenty of tips and tricks to start you off on the right foot. Brighton’s Tips: Don’t let it take over your life. You don’t have to use your face! Use a phone app to record so you can reuse it. Post once a day unless it is launch week and then do 2-3 posts.  Reuse words and hooks often, but the video itself only occasionally. Uses bookish backgrounds with candles to make the post look attractive. A similar background saves a lot of time and becomes your brand. Her photography background helped. Encourage comments by making the post unique to you as well as be aesthetically pleasing. Viral = 100k or more. Be a consumer first and see what you are comfortable doing. Do not copy other videos exactly. Get ideas as you write the book and write them down. Plus, so much more!  The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!  Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there! www.patreon.com/spagirlspodcast  Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info