SPA Girls Podcast – EP398 – Marketing Books That Straddle Genres

How do you market a book that doesn’t quite fit a genre – or is a mash up of more than one genre? We talk on the SPA all the time about the importance of knowing what genre/sub genre you’re writing and what reader expectations for that genre are. But what happens if you’ve written a spectacular mashup of genres? Or you wanted to write a romance cross memoir? There’s no doubt it can be harder to market an off-genre book, so where do you start? Questions to consider: Is it one or a series? Can you identify which genres it straddles? Is it worth editing it? Is it affecting your other sales? Could it work as bonus content for existing series? Is the cover missing the mark? Do you need more reviews? Is it a mashup because you don’t understand genre expectations? Beware the sunk cost fallacy – writing more books isn’t always the answer For a lot of writers, getting their first books out of their system is needed 💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons! ⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there! www.patreon.com/spagirlspodcast ✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info 😊Watch the recording on our YouTube Channel @spagirlspodcast