Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather than the core marketing message? After all, KFC is about the chicken not the trucks that deliver it.What are the leadership opportunities in the UK from launch in Scotland and what is the “environmental conscience” behind that endeavour? And how did we end up with kids in St Austell working on global lunar space missions on the back of a famous “failure”?Join Alice, Jess Ratty from Halo Global and John Harrington UK editor of PR Week, as they confront the introspection of space and figure out better ways of confounding British understatement and amazing a world of would-be investors.Contributors:Alice Bunn, President of UKspace Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedInUKspace: Overview | LinkedIn Jess Ratty, Founder and Leader, Halo GlobalJess Ratty | LinkedInJohn Harrington, UK Editor, PR WeekJohn Harrington | LinkedInPR Week UKKey topics covered:CommunicationsMarketingLeadership opportunitiesSaxa Vord launchEnvironmentSpaceport CornwallVirgin Orbit’s “Start me Up” mission Hosted on Acast. See acast.com/privacy for more information.