Sparking Connection with Play-Doh with Theresa Bailey

Entrepreneurship takes resilience. For Theresa Bailey, it also took Play-Doh. In this episode we sit down with Theresa, founder of Starfish Synergies Inc. and winner of this year’s Export Plan of the Year Award from the World Trade Centre Toronto. She shares how a cancelled contract during the pandemic sparked an unexpected pivot, from team-building workshops to a North American licensing deal with Hasbro. Theresa talks with World Trade Centre Toronto’s VP Jon Worren about starting a business in a crisis, building emotional intelligence into corporate strategy, and scaling internationally with the help of our Trade Accelerator Program.