Sparkling Wine Records Record Growth in Chile

Wine has long been a niche alcoholic beverage in Chile, as younger generations prefer beer or spirits over wine. Sparkling wine is the exception with total volume sales increasing by 35% in 2012. The appeal of sparkling wine to younger generations helped spur this growth - especially young, professional women entering the workforce at record numbers and looking for a more glamorous drink. Manufactures are also gaining market share in the segment by changing packaging styles and improving the quality of the wine. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.