SPCA Of Texas Fur Ball With Chris Luna And Maura Davies

How does an organization implement an effective leadership and communications strategy to create a successful gala or signature fundraising event?  Today, I talk with Chris Luna, President & Chief Executive Officer of the SPCA of Texas, and Maura Davies, the organization's Vice President of Marketing Communications. The SPCA of Texas is the region's leading animal welfare organization. The organization's annual event, the Fur Ball draws hundreds of community leaders, animal lovers, and philanthropists, throughout North Texas making it one of the fun and anticipated fundraising events in the area each Fall. In this episode, Chris and Maura talk about a wide range of topics including tips on using your gala or signature fundraising event to authentically connect with major prospective and existing donors, the importance of creating an effective communications and marketing strategy for your event, and how to build a stong, longterm devoted following for your event. This is one episode you will not want to miss.