Speak Memorably: Why Being “On Message” Isn’t Enough

You’ve been trained to stay on message. The problem? “On message” is forgettable. Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster. In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid. ⏰Timestamps 00:00 Introduction 01:00 Staying on Message 02:15 Be 22x More Memorable 03:30 Keeping Attention 05:09 The 60-Second Rule 08:13 The Three Ps of voice 09:32 Projection and Energy 16:03 Spotting Clichés 18:25 The Magnificent Seven 20:34 What to Do With Your Hands 22:30 Crafting a Memorable Talk 25:01 Kardashians and Cookie Monster 27:33 Reading the Zoom 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com