Speak Softly and Carry a Big Stick

Nancie McDonnell Ruder is the President of Noetic Consultants, working with brands to define their markets, clarify their strategies, and build agency-client relationships. Before working with Noetic Consultants for the last 18 years, she started her career at the renowned Leo Burnett USA as a director before moving on to Noetic Consultants.  Her past and current clients include AKQA, AT&T, Wells Fargo, Discovery Channel, General Motors, Inc CEO Project, Whirlpool, Leo Burnett Global, Nike, and many more. In this episode… While many companies have switched to remote work, staying connected with the right people has never been more critical. Nancie McDonnell Ruder, President of Noetic Consultants, works with brands to redefine their strategy, analyze their target audience, and revitalize their marketing campaigns. Sarah Nichols and Nancie McDonnell Ruder, President of Noetic Consultants, sit down to discuss personal branding and addressing social justice issues in the workplace. Nancie uses a section from Brené Brown's book Dare to Lead to reassess personal and client goals and shares how she found her voice.