Speak Up Even if Your Voice Shakes: Lisa Ashbury of MIDFLORIDA Credit Union

From teller to VP before 35 — Lisa, Vice President of Marketing at Mid-Florida Credit Union, joins host Anurag Mukherjee for one of the most honest, energizing conversations in community banking this year.With 13+ years in the credit union movement — including nearly a decade at GTE Financial — Lisa has built her career on one simple belief: you don't wait to be invited into leadership. You walk in.In this episode, Lisa pulls back the curtain on what it really takes to market a nearly $8 billion credit union in one of the most competitive financial markets in the country — Florida — while staying rooted in purpose, community, and the people-first mission that makes credit unions unlike anything else in financial services.WHAT YOU'LL LEARN IN THIS EPISODE:— Why Lisa launched the Mid-Florida Makes Sense Podcast and how audio meets members where they actually are— How Mid-Florida built 2,000 birthday boxes for children facing food insecurity — and why Lisa never calls it a campaign— The one word Lisa says separates great credit union marketers from the rest (hint: it's not creativity)— How Mid-Florida uses behavioral data, not assumptions, to drive measurable, agile marketing— What inclusive marketing really looks like in a state as diverse as Florida— The truth about Mid-Florida's commercial lending success — and why the marketing team isn't taking all the credit— Lisa's unfiltered advice for women who want a seat at the leadership table but keep waiting for permission— Where Lisa believes the credit union movement is heading — and why she thinks credit unions are entering their most exciting chapter yetIF YOU'VE EVER ASKED YOURSELF:"How do we compete with big banks and fintechs without losing our soul?" — this episode is your answer.ABOUT LISA:Lisa is the Vice President of Marketing at Mid-Florida Credit Union, a nearly $8 billion credit union headquartered in Florida. She began her career as a teller, building her expertise across retail banking, business development, and financial education before moving into marketing leadership. She is also the driving force behind the Mid-Florida Makes Sense Podcast.ABOUT THE SHOW:Women of Community Banking is the podcast for credit union professionals, community bankers, and anyone who believes financial services can be both human and high-performing. Every episode features women who are reshaping the industry — one conversation at a time.Hosted by Anurag Mukherjee.Subscribe, leave a review, and share this episode with someone who needs to hear it.