Speaking Startup: Driven by a desire for diversity

Entrepreneurs start businesses for all sorts of reasons. For some, the motivation stems from discrimination or an unwelcoming environment at a previous job. Research points to the value of diversity within a workplace. Companies in the top quartile for gender diversity are 15% more likely to outperform their peers, and companies in the top quartile for ethnic diversity are 35% more likely to do the same, according to a study by McKinsey & Company. On this week's episode of speaking startup, we look at entrepreneurs who are driven to start companies because of a desire for more diversity and representation — and how inclusive cultures can help companies thrive. Plus, the 10th rendition of Kansas City's Strawberry Swing Indie Craft Fair was forced online by the coronavirus pandemic. We talk with the fair's founder about what that means for the event and the makers it traditionally brings together.