Speaking Startup: Invisibly, AdSwapper and the changing world of ad tech

from Business Brief · host Missouri Business Alert

Missouri Business Alert’s Speaking Startup podcast explores news and issues important to Missouri entrepreneurs. In this week’s episode, we look at the ad-tech industry. The web provides an unprecedented opportunity for advertisers to collect user data and more effectively advertise to them. But has this model grown old? The rundown: • A roundup of this week’s startup news from across the state • We check in on Invisibly, the ad tech startup founded by St. Louis entrepreneur Jim McKelvey, following a speech from McKelvey at Missouri S&T. • We talk to Amos Angelovici, founder of Columbia-based startup AdSwapper, about rewarding users for consuming ads. • Columbia Missourian general manager and digital advertising consultant Bryan Chester discusses what ad tech means to publishers. • A look at numbers in the news and important upcoming events

Episode metadata supplied by the publisher feed · Published Mar 11, 2019

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Speaking Startup: Invisibly, AdSwapper and the changing world of ad tech

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