Speaking to No One versus Speaking to Someone--In Search of Audience

The Social Network Show welcomes Mike Sobol to the February 28, 2014 show.Mike Sobol is the Co-founder and CMO of Content Blvd, a content marketing platform that helps brands and online publishers work together. They like to say they're building the new infrastructure that is needed to help online marketing transition from display ads to user-focused content. Mike's career has always been about helping businesses communicate better with their clients, and Content Blvd's goal is to help thousands of businesses do exactly that. Previously, Mike worked at Navis Logistics Network where he pioneered innovative ways to bring on large national accounts and he was a franchise owner of Bark Busters Home Dog Training and became the Director of Franchise Operations where is leadership helped to sustain the largest growth phase in the company history.Hear Mike define "brands" and answer the magic question, "How can your blog stand out among the millions of blogs out there?". Listen to the show to find out why advertising does not work like it used to. Learn what is really meant by the term, "semantic web/semantic search" and how "social" is being used.