EPISODE · Jun 1, 2026 · 30 MIN
Special | CMOtalk USA – The Handover: Klaas Weima introduces the US team
from CMOtalk.global · host CMOtalk USA
Today, CMOtalk officially crosses the Atlantic. In this special episode, founder Klaas Weima hands over the platform to the newly established US team: lead host Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, and co-hosts Nathalie van Doorne and Wilbert Kragten. We talk about why now, why Boston, what stays the same and what's new. The format you know: one CMO, one theme, one take. The new twist: every episode explores the transatlantic angle. What can US-marketing leaders learn from Europe? And the other way around? Season 26/27 launches in June.
What this episode covers
Today, CMOtalk officially crosses the Atlantic. In this special episode, founder Klaas Weima hands over the platform to the newly established US team: lead host Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, and co-hosts Nathalie van Doorne and Wilbert Kragten. We talk about why now, why Boston, what stays the same and what's new. The format you know: one CMO, one theme, one take. The new twist: every episode explores the transatlantic angle. What can US-marketing leaders learn from Europe? And the other way around? Season 26/27 launches in June.
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Special | CMOtalk USA – The Handover: Klaas Weima introduces the US team
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