EPISODE · Mar 26, 2020 · 15 MIN

Special Covid-19 Episode: "Market with humanity"

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

The world has changed a lot in the last week. We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance. Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,” learn how Amazon's culture helped them adapt quickly to the crisis from board member and former MTV CEO, Judy McGrath. And listen in as Bob chats with iHeart’s own CMO, Gayle Troberman, as she discusses "brand empathy" and the opportunity to build trust right now. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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This episode was published on March 26, 2020.

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