Special Edition - Media Insultant. 4.1.26 - Is programmatic selling killing the local sales staffs?

A couple of weeks ago…we talked about Amazon and Yahoo offering programmatic inventory for iHearts audio products.  We see this as further breakdown in the traditional sales role that radio stations have with their clients…But maybe we are wrong.  Maybe this is the very best way for clients to buy radio and the best way for radio to sell inventory.  Ah…but to find out  we called up our intrepid ad agency/media buying master, Mr. Ed Steenman of Steenman and Associates in Seattle - a man who, when he’s not sailing the turgid waters of the Puget sound he’s handling budgets  for auto groups, dealers  and other retail clients. Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management.  Videos are under the Media Insultant Showcase on Vimeo.  Comments are always welcome at [email protected]  Thanks for listening!