EPISODE · Jun 17, 2025 · 22 MIN
Special Edition: Stress Testing your 2026 Plan
from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
This episode explores a new approach for FMCG leaders preparing their 2026 commercial plans: stress testing. Inspired by financial risk models, stress testing helps you challenge assumptions, quantify vulnerabilities, and build contingency strategies before the year begins. We will show how to simulate downside scenarios—such as weak NPD performance, retailer pushback on pricing, or promo ROI shortfalls—and use the results to strengthen your plan. Whether you are in sales, marketing, or revenue growth management, this episode will give you practical tools to build a plan that can withstand real-world shocks.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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This episode explores a new approach for FMCG leaders preparing their 2026 commercial plans: stress testing. Inspired by financial risk models, stress testing helps you challenge assumptions, quantify vulnerabilities, and build contingency strategies before the year begins. We will show how to simulate downside scenarios—such as weak NPD performance, retailer pushback on pricing, or promo ROI shortfalls—and use the results to strengthen your plan. Whether you are in sales, marketing, or reven...
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Special Edition: Stress Testing your 2026 Plan
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