Special Edition - This Week in Ad Tech Headlines for May 9th

This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing. Article Links: Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversion Google AdWords Similar Audiences for Search and Shopping https://support.google.com/adwords/answer/7151628?hl=en You can add Merchant Promotions using the web user interface in Bing Merchant Center or by uploading a promotion file. https://advertise.bingads.microsoft.com/en-us/blog/post/april-2017/merchant-promotions-%E2%80%93-promote-your-sales-before-searchers-click-your-ads Tune - Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal https://www.tune.com/blog/mobile-ad-fraud-24-billion-clicks-700-ad-networks-reveals/ Paradox of Choice - Revisited http://www.newneuromarketing.com/the-paradox-of-choice-revisited Which channels do consumers use when researching products before buying online? http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/