EPISODE · Aug 17, 2023 · 31 MIN
Special Episode: John Polson on the role brands play in women's sport.
from The Domestiques · host Black Sheep
Join us for a special edition podcast with a man who would prefer to let his product do the talking. John Polson founded Black Sheep in 2015, and created the three pillars that the company is guided by; MR Initiative, the WMN Initiative, and the Future Project. In this exclusive podcast, we go one-on-one with John to discuss the U23 Tour de France, the responsibilities brands have in helping create change, and that return on investment is not always the objective. We also check in on how the brand has responded to the greatest period of turbulence the bike industry has ever faced and what the future holds. The Domestiques is presented by Black Sheep Cycling and Honan Insurance Group.
What this episode covers
Join us for a special edition podcast with a man who would prefer to let his product do the talking. John Polson founded Black Sheep in 2015, and created the three pillars that the company is guided by; MR Initiative, the WMN Initiative, and the Future Project. In this exclusive podcast, we go one-on-one with John to discuss the U23 Tour de France, the responsibilities brands have in helping create change, and that return on investment is not always the objective. We also check in on how the brand has responded to the greatest period of turbulence the bike industry has ever faced and what the future holds. The Domestiques is presented by Black Sheep Cycling and Honan Insurance Group.
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Special Episode: John Polson on the role brands play in women's sport.
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