Special Episode: Ptex Group Rebrand - Behind-The-Scenes with Meny Hoffman

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.   Key Highlights:   [00:00 - 02:30] Intro to Episode [02:30 - 05:30] Why Rebrand [05:30 - 06:26] The Next Step [06:26 - 07:56] Market Confusion [07:56 - 12:11] Brand Narrative [12:11 - 16:34] The New Platform (Target Audience, Common Denominator) [16:34 - 19:10] Hero vs Guide     Key Quotes:     “You need to have a brand that you personally are very comfortable with.” - Meny Hoffman   “A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!